Founded in 1993 Miu Miu is an expression of the unconventional and heartfelt point of view of Miuccia Prada. The designer’s distinctive interpretation and decoding of the world today, her understanding of history, the arts and culture, and the depth of her knowledge and research is its driving force. A universe of exploration and innovation, the ever-evolving nature of Miu Miu reflects the radical and impulsive character of the woman behind it. 

Miu Miu’s apparent lightness belies a passionate feminist stance: Miu Miu celebrates and empowers women – celebrates and empowers humanity. Youthful in spirit, the Miu Miu community is plural: with its roots in notions of femininity, today Miu Miu is free from gender binaries, its unifying trait is its strength, intelligence and individuality. 

Over the past thirty years, Miu Miu has been pivotal in the redefinition of fashion’s relationship with film, music, architecture, and art, supporting and conversing with multi-disciplinary creators and pioneering engaging new formats in a meaningful way. From the Women’s Tales initiative, working with and facilitating female film directors, to affording artists the creative freedom to make work around the biannual Miu Miu fashion shows in Paris without limits, Miu Miu has formed partnerships with strong-minded talent from all over the world.