Founded in 1968 by a family of passionate collectors, ETRO boasts a rich fabric archive, a testament to over half a century of unrelenting collecting, dynamic creativity, global exploration and multifaceted inspiration. The brand’s origins are deeply rooted in a time of social and cultural revolution, connecting it to a tradition of bohemianism, alternative living and nonconformity. Its signature Paisley print captures the spirit of that era, embodying a far-reaching, transcendental creative attitude. ETRO began as a creator of exquisite fabrics, inspired by its founders’ unrivalled collection of antique shawls.

ALL-U-RE stocks Etro ready-to-wear, shoes and accessories, with worldwide express delivery and free express delivery within Bulgaria.